The marketing big companies get, made for local businesses
Giraffe runs the marketing for local businesses: AI does the work, our team checks it, and owners see the calls, bookings and orders it brings in. It's made by The Giraffe Company, a Canadian company founded by Christopher Smith.
- Company
- The Giraffe Company
- Founder
- Christopher Smith
- Based in
- Ontario, Canada
- What we make
- Giraffe, the AI managed service for local businesses
- Restaurants
- Through our partner Lft Marketing
- Contracts
- None. Giraffe is month to month

Founded by Christopher Smith
Christopher has spent more than 20 years in digital transformation. In 2010 he founded OPIN Digital in Ottawa and, as its CEO, grew it into a full-service Canadian agency with a presence in New York. OPIN completed more than 200 enterprise projects, for clients that included over 85 government and public-sector organizations, and was acquired in December 2021.
He started The Giraffe Company to give small and medium-sized businesses the kind of marketing large organizations get, without an agency's cost or complexity. He works directly with every client, from the first conversation on.
Christopher also speaks on AI for leadership teamsHow we work with every client
We count what you count
Calls, bookings and orders, counted from your own systems. Not likes and clicks.
You stay in charge
Approve what you want, or let it run. Nothing in your ad account changes without your approval.
People check the work
AI does the work, and our team checks what goes out before it does.
Your facts, your rules
Everything we write agrees with the facts you stand behind and the rules your industry sets.
No contracts
Giraffe is month to month, with no setup fees.
Your accounts stay yours
If you leave, we hand over your pages, your ad account and your website.
Highest reach. Longest tail. Biggest heart.
Highest reach
Posts, articles and ads that put your business in front of the people near you.
Longest tail
Articles and posts written to stay useful long after they're published.
Biggest heart
Made in Canada, by people who care how local businesses do.