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About us

The marketing big companies get, made for local businesses

Giraffe runs the marketing for local businesses: AI does the work, our team checks it, and owners see the calls, bookings and orders it brings in. It's made by The Giraffe Company, a Canadian company founded by Christopher Smith.

Company
The Giraffe Company
Founder
Christopher Smith
Based in
Ontario, Canada
What we make
Giraffe, the AI managed service for local businesses
Restaurants
Through our partner Lft Marketing
Contracts
None. Giraffe is month to month
Christopher Smith
Who's behind it

Founded by Christopher Smith

Christopher has spent more than 20 years in digital transformation. In 2010 he founded OPIN Digital in Ottawa and, as its CEO, grew it into a full-service Canadian agency with a presence in New York. OPIN completed more than 200 enterprise projects, for clients that included over 85 government and public-sector organizations, and was acquired in December 2021.

He started The Giraffe Company to give small and medium-sized businesses the kind of marketing large organizations get, without an agency's cost or complexity. He works directly with every client, from the first conversation on.

Christopher also speaks on AI for leadership teams
What we stand by

How we work with every client

  • We count what you count

    Calls, bookings and orders, counted from your own systems. Not likes and clicks.

  • You stay in charge

    Approve what you want, or let it run. Nothing in your ad account changes without your approval.

  • People check the work

    AI does the work, and our team checks what goes out before it does.

  • Your facts, your rules

    Everything we write agrees with the facts you stand behind and the rules your industry sets.

  • No contracts

    Giraffe is month to month, with no setup fees.

  • Your accounts stay yours

    If you leave, we hand over your pages, your ad account and your website.

Why a giraffe

Highest reach. Longest tail. Biggest heart.

  • Highest reach

    Posts, articles and ads that put your business in front of the people near you.

  • Longest tail

    Articles and posts written to stay useful long after they're published.

  • Biggest heart

    Made in Canada, by people who care how local businesses do.

See your marketing in one place

Book a free 30-minute demo and we'll bring an audit of your marketing. Or ask us anything.

Book a demo

See what Giraffe would do for your business

A free 30-minute video call, with an audit of your marketing.

  1. 1Your details
  2. 2Your business
  3. 3Your call

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