The platform that learns from every result
Giraffe runs your marketing for you, and this is the platform it runs on. You don't have to learn it: our team uses it for you. It plans your campaigns, makes everything they need, measures what they bring in, and learns what works for your business before it plans the next one.
From a goal to a finished campaign
Tell Giraffe what you want to promote and when. It builds the campaign: the plan, every post and page, and the schedule. Review each piece, approve the plan once, or let it run.
- A plan you can change before anything goes out
- Always-on campaigns that keep adding new posts
- Posts scheduled across Facebook, Instagram and your website
Everything a campaign needs, made in your voice
Giraffe writes and designs the work itself, from your voice, your photos and the facts you stand behind.
Articles and website updates
Long-form articles and page updates, checked against the facts you stand behind before they go live.
Social posts and carousels
Posts and multi-slide carousels for Facebook and Instagram, with a caption written for each.
Images
On-brand images made from your own photos and products, in the styles you choose.
Short videos
Short videos for Instagram and Facebook, made from your photos and products.
Google Ads
Campaigns, keywords and ads drafted for our team to build, with every change waiting for your approval.
Your voice and your rules
A brand profile with your tone, your facts and the disclaimers your sector needs, applied to everything.
One number for what your marketing brings in
Giraffe counts leads, bookings and orders from your own systems, not the platforms' estimates, and shows them the same way everywhere: on the dashboard, in the live feed and in a monthly report.
- Leads, bookings and orders (we call them wins) from your website, ads and till, counted once
- Includes visitors who decline cookies
- A monthly report you can share
It learns what works for your business
Every night, Giraffe looks at how each piece performed and works out which tone, visual style and length your audience responds to. The next plan and the next post start from there.
Learns from your results
Each piece is compared with the rest, so the patterns that bring in customers stand out.
Keeps trying new ideas
Part of every plan tries something new, so Giraffe doesn't settle on one look or one tone too early.
Drops what stops working
When a style starts to tire your audience or stops bringing results, Giraffe notices and moves on.
You and our team still approve what goes out.
Ask anything about your marketing
Ask in plain words. Giraffe answers from your own numbers, says where each figure came from, and can draft a change for you to approve.
- Answers from your analytics, ads and posts
- Every figure carries its source and time
- Drafts a change, and nothing changes until you approve it
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