Results you can check
What Giraffe's marketing brought in for local businesses, counted from their own tills and records, not the platforms' estimates. Each figure says what it counts, for whom and over what period.
22% more orders during a month-long offer
For the restaurant's first anniversary, Giraffe ran a month of Facebook and Instagram posts around a 10% offer. We counted the orders in its Clover account against the same weekdays before Giraffe started.
- Orders counted in the restaurant's own till
- Compared weekday for weekday
- The offer and the posts are named together
- 957orders, against 785 expected on the same weekdays
- +11%net sales: $2,834 more than the same weekdays before Giraffe
- 4busiest weeks in the restaurant's records, all four during the offer
Bigger orders on its own ordering site
The group opened online ordering on its own site, connected to its Square accounts. In the first 10 days, online orders averaged $64, against $54 at the counter.
- Orders counted in Square
- Every online order linked to a customer
- Savings worked out order by order
- 59online orders, from 53 customers, in the first 10 days
- $64average online order, against $54 in store
- $268saved against delivery-app commission on the same orders
Google Ads rebuilt in a week
We reviewed the account on 23 Sep and took it over from the previous agency: 13 campaigns, 870 keywords and 53 ads, live on 30 Sep.
- Leads counted from the client's own records
- Built and launched by our team
- 13campaigns, with 870 keywords and 53 ads
- 7 daysfrom review to live, 23 to 30 Sep 2026
Three rules for every figure
From your own systems
Orders from your till, and leads and bookings from your website and ads. Not the platforms' own estimates.
Against a fair baseline
We compare with the same weekdays before we started, so a busy Friday isn't counted as our doing.
With what else happened
When an offer or a season could explain a result, we say so next to the figure.
